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Newly-refurbished Ford Bolton welcomes new general manager

23/11/2017 14:20

Newly-refurbished Ford Bolton welcomes new general manager

Newly-refurbished Ford Bolton welcomes new general manager

Ford Bolton is welcoming experienced motor retail professional, Lee Swindells, as its new general manager.

Lee, 43 from Stockport, brings 26 years’ of experience in the motor retail industry, working exclusively under the Ford brand, to his new role. He replaces Darren Murray, who has been promoted to become Ford regional director at Bristol Street Motors.

After leaving school at 16, Lee embarked on a Youth Training Scheme, which led to a position in motor retailing. He progressed through different roles until his most recent position as motor retail dealer principal in the Manchester region.

Ford Bolton has recently undergone a £3million, six month-long investment which included an upgrade of the site’s FordStore, which allows its team to sell the full Ford range, including the premium Vignale series and the iconic Mustang muscle car.

Following the investments made by Vertu Motors plc, Bristol Street Motors Bolton Ford also has a larger showroom, capable of displaying an increased number of vehicles, and a new workshop area, complete with additional vehicle ramps, commercial vehicle ramps and MOT lanes. As its new general manager, Lee is hoping to utilise the investments at the dealership, to strengthen all areas of the business, including aftersales servicing and new and used vehicles.

Lee, general manager at Bristol Street Motors Ford Bolton said: “The dealership has a prominent presence in the area, even more so following its recent refurbishments. When I became aware of the new position, I jumped at the chance to join the team.

“The company has a fantastic reputation for delivering first-class service to its customers but also, rather importantly continues to invest in the development and training of its colleagues. I’m excited to play a part in that personal growth, while overseeing the progression and development of the dealership itself.”

Newly-refurbished Bristol Street Motors Bolton Ford welcomes new general manager

Bristol Street Motors Bolton Ford is welcoming experienced motor retail professional, Lee Swindells, as its new general manager.

Lee, 43 from Stockport, brings 26 years’ of experience in the motor retail industry, working exclusively under the Ford brand, to his new role. He replaces Darren Murray, who has been promoted to become Ford regional director at Bristol Street Motors.

After leaving school at 16, Lee embarked on a Youth Training Scheme, which led to a position in motor retailing. He progressed through different roles until his most recent position as motor retail dealer principal in the Manchester region.

Bristol Street Motors Bolton Ford has recently undergone a £3million, six month-long investment which included an upgrade of the site’s FordStore, which allows its team to sell the full Ford range, including the premium Vignale series and the iconic Mustang muscle car.

Following the investments made by Vertu Motors plc, Bristol Street Motors Bolton Ford also has a larger showroom, capable of displaying an increased number of vehicles, and a new workshop area, complete with additional vehicle ramps, commercial vehicle ramps and MOT lanes. As its new general manager, Lee is hoping to utilise the investments at the dealership, to strengthen all areas of the business, including aftersales servicing and new and used vehicles.

Lee, general manager at Bristol Street Motors Bolton Ford said: “The dealership has a prominent presence in the area, even more so following its recent refurbishments. When I became aware of the new position, I jumped at the chance to join the team.

“The company has a fantastic reputation for delivering first-class service to its customers but also, rather importantly continues to invest in the development and training of its colleagues. I’m excited to play a part in that personal growth, while overseeing the progression and development of the dealership itself.”