Content Writer in Rotterdam House vacancy | Vertu Careers

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Content Writer

Rotterdam House, Gateshead

Up to 27,000 basic salary depending on experience and company benefits
Up to 27,000 basic salary depending on experience and company benefits
Apply Now

Job description

Are you looking for an opportunity to use your talent to write about some of the biggest motor brands in the world?

We are currently looking for a talented writer to join our team in Gateshead. If you're an experienced copywriter and content creator, this could be the role for you.

As one of the largest automotive retail groups in the UK, Vertu Motors is proud to represent 32 of the World's most popular vehicle manufacturers from 155 sites nationwide. Our three main brands include Bristol Street Motors, Macklin Motors and Vertu Motors.

Our Mission Statement is "To deliver an outstanding customer motoring experience through honesty and trust", and as a custodian of the voice of our sites, you will play a key role in this.

You will report into the Content Manager and write to support the content strategy, working across a variety of materials using a content and events calendar.

Key Duties Will Include

  • Delivering against a content marketing strategy for the websites
  • Creating content which is aligned with the SEO strategy
  • Uploading and editing work using a CMS
  • Developing a diverse range of content assets using customer personas to attract, convert and retain customers
  • Generate compelling, imaginative, and original content ideas
  • Create content which can be syndicated and shared
  • Ensure all content is aligned to the brand look, feel and tone ensuring consistent experience
  • Use and play a role in developing customer personas and align them to customer journeys
  • Ensure all content is edited, proof-read and fact checked before being published
  • Use of analytical tools to monitor content performance and improve future work
  • Liaise with key stakeholders across the wider teams including PR/Social, Data and Development
  • Continuously reviewing competition (direct/indirect) to generate new ideas to draw audience's attention

For This Role We Are Looking For You Have

  • A degree or equivalent in English, Creative Writing, Marketing, or similar relevant subject
  • 2+ years' copywriting/content writing experience
  • A passion and interest in automotive
  • Experience using project management tools such as Asana would be advantageous
  • Ability to produce long and short copy
  • An analytical approach to content performance
  • Experience updating and maintaining web pages and blogs
  • Experience of using HTML would be useful but not essential

If you're a good communicator, a team player and a creative thinker with a passion for writing quality content, then we want to hear from you!

Whilst this role is based in Gateshead, we do offer Hybrid working to our colleagues. If you live in the North, North East or the Midlands we would encourage you to apply.

In return, if you are successful you can look forward to a competitive salary, on-going training opportunities, career progression and a range of benefits you would expect from an employer of choice, including colleague purchase scheme, preferential service rates, share incentive plan, Vertu rewards and pension scheme.


  • Vertu Reward Scheme
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity
Apply Now



Earls Court
Fifth Avenue Business Park
, Team Valley Trading Estate
, Gateshead
, NE11 0HF