CRM Manager in Rotterdam House vacancy | Vertu Careers

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CRM Manager

Rotterdam House, Gateshead

Basic up to 35,000 depending on experience and company benefits
Basic up to 35,000 depending on experience and company benefits
Apply Now

Job description

Vertu Motors is the fifth largest automotive retailer in the UK with a network of over a 155 sales outlets across the UK. Our dealerships operate predominantly under the Bristol Street Motors, Vertu Motors and Macklin Motors brand names. We are looking for an exceptional CRM manager to join our marketing team at Vertu Motors PLC.

We are looking for an experienced CRM Manager to play a leading role in the continuing success of Bristol Street Motors , Macklin Motors (in Scotland), and Motability across the Group.You'll be in day to day charge of CRM activity, in particular using email, SMS and and other personalisable channels, that delivers conquest and in-life propositions which generate enquiries for sales, service and parts.

We are able to offer a competitive basic salary of up to £35,000 and we also offer Hybrid working for this role

Activity will be directed at both new customers who become known to Vertu Motors during the sales process (eg. responding to activity on the website), lapsed customers, and existing customers who we want to keep engaged so they come back for service, accessories and their next car.

Your main customers internally will be the Vertu Mortors Retail Marketing teams for sales and service, who take overall responsibility for all marketing activity that supports the Vertu brand and individual manufacturers.

As part of the CRM team, you will be expected to stay on top of the latest developments in relevant technology and data, and be an ambassador for the capabilities of CRM around the business.

You'll be confident with numbers, data analysis and CRM technology (eg. CDP, Marketing Automation), but also have an eye for effective creativity that is in line with the Vertu Motors brands and which customers' engage with. This will come from a curiosity about what makes customers tick, and an ability to turn this into actionable insight.

Excellent working with others skills are paramount to ensure the retail teams are inspired by and onboard with best practice, and you'll cement relationships with a sleeves-rolled-up attitude to owning and delivering results.

You'll be joining one of the UK's leading dealership marketing teams, which covers Bristol Street Motors and Macklin Motors, as well as Vertu Motors, and most major manufacturer brands.

Main tasks

  • Attract new and never-bought / lapsed customers for sales
  • Attract new & lapsed customers for service
  • Engage and retain our existing sales customers
  • Engage and retain customers for service:
  • Leverage technology and customer data to provide actionable insight and performance improvements

For this role we are looking for you have:

  • Previous experience in CRM - use of relevant systems, creation and operation of CRM activities
  • Confident in using corporate software and online marketing tools
  • Confidence working with, analysing, and drawing conclusions from, data
  • Interest in the world of cars and drivers
  • Knows how to brief agencies / studios to get good, effective creative work

We are looking for you to be creative, a problem solver, be able to work well within a team and have the passion and enthusiasm to drive the business forward. You are analytical but with an ability to trust your marketing gut instinct when needed.

We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:
  • 25 days holiday rising with length of service plus bank holidays
  • Access to our online rewards platform giving you cash back and discounts for multiple retailers
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity
Apply today to be considered for this role!


  • Vertu Reward Scheme
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity
Apply Now



Earls Court
Fifth Avenue Business Park
, Team Valley Trading Estate
, Gateshead
, NE11 0HF