CRM Marketing Executive in Rotterdam House vacancy | Vertu Careers

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CRM Marketing Executive

Rotterdam House, Team Valley Trading Estate, Gateshead

Basic salary up to 27,000 and company benefits
Basic salary up to 27,000 and company benefits
Apply Now

Job description

Looking to take the next step in marketing? Want the chance to work on exciting projects with the opportunity to develop and grow your career? We are looking for someone knowledgeable and passionate about email marketing and wider CRM marketing, to play a leading role in the continuing success of Vertu Motors PLC activity in this area.

As a Marketing Executive within the CRM team, you will be working alongside the CRM Operations Manager to deliver successful campaigns and automated, multi-channel journeys that drives customer experience and optimises campaign objectives.

This role provides opportunities to work across a portfolio of brands and multiple internal stakeholders. You will support the CRM team in the day-to-day running of the process, liaising with studio designers and Retail Marketing teams for sales and service, who take overall responsibility for all marketing activity that supports the Vertu brand and individual manufacturers.

As part of the CRM team, you will be expected to stay on top of the latest developments in relevant technology and data, and be an ambassador for the capabilities of CRM around the business.

You'll be confident with numbers, data and CRM technology (e.g. Email Service Providers such as Iterable), but also have an eye for effective creativity that is in line with the various Vertu Motors PLC brands and which customers engage with.

Excellent team work skills are paramount to ensure the retail teams are inspired by and onboard with best practice, and you'll cement relationships with a sleeves-rolled-up attitude to owning and delivering results.

You'll be joining one of the UK's leading dealership marketing teams, which covers Bristol Street Motors and Macklin Motors, as well as Vertu Motors, and most major manufacturer brands.

Main Tasks:

  • Owning and developing the relationship with in-house design team, collaborating with our CRM team to ensure best practice and email journey optimisation.
  • Reviewing and optimising design briefs with consideration of full customer journey.
  • Driving the innovation and testing strategies of email campaigns.
  • Analysing statistical data such as engagement rates to form conclusions that with shape future campaigns. Communicating findings with CRM team and wider Marketing teams.
  • Supporting the implementation of smart automated email campaigns as part of a larger workflow journey that will be agreed by CRM team.
  • Assisting in the develop of a new marketing strategy for prospect and unattached customers
  • Assisting with the development of future customer segmentation strategies.

Essential Criteria:

  • Previous experience in Marketing with an understanding of CRM
  • Confident in using corporate software and online marketing tools
  • Confidence working with, analysing, and drawing conclusions from, data
  • Knows how to brief agencies / studios to get good, effective creative work

Personality & Behavioural Qualities:

  • You are creative, finding new ways to innovate and solve problems
  • You work effectively with others in a team, and across the business, with a positive can do attitude even when under pressure
  • You are organised, manage time effectively and have a good judgement of prioritisation
  • You aren't afraid to challenge the status quo, and believe that this is necessary to deliver continuous improvement
  • You are ambitious, for yourself and for the business

We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

  • 25 days holiday rising with length of service plus bank holidays
  • Access to our online rewards platform giving you cash back and discounts for multiple retailers
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity

Apply today to be considered for this role!


  • Vertu Reward Scheme
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity
Apply Now



Earls Court
Fifth Avenue Business Park
, Team Valley Trading Estate
, Gateshead
, NE11 0HF