Digital Marketing Analyst in Rotterdam House vacancy | Vertu Careers

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Digital Marketing Analyst

Rotterdam House, Team Valley Trading Estate, Gateshead

Up to 40,000 depending on experience and company benefits
Up to 40,000 depending on experience and company benefits
Apply Now

Job description

We are currently looking for a talented Digital Marketing Analyst to join our growing marketing team in Gateshead.

As one of the largest automotive retail groups in the UK, Vertu Motors is proud to represent 32 of the World's most popular vehicle manufacturers from over 155 sites nationwide. Our three main brands include Bristol Street Motors, Macklin Motors and Vertu Motors.

Within this role you will be working as part of our digital and web marketing teams to provide marketing analytics insight and recommendations to improve the online conversion performance of digital marketing campaigns, channels, and promotions.

This role is based in our central team in Gateshead, however we do offer hybrid working for the role.

Key responsibilities:

  • Digital marketing analytics insight across multiple retail and e-commerce websites.
  • Using this data from GA proactively to inform the digital marketing team and management of lead generation successes and areas for improvement.
  • Reporting and providing insight into our online performance. This will involve working with stakeholders around the business to aid lead gen & reporting against digital marketing channels.
  • Support the management of Google Tag Manager, tracking and implementation of tags across our front-end web sites.
  • Build, develop and maintain data models, data automation systems & dashboards.
  • Working with colleagues for integration of 3rd party tracking, and providing support to our development and digital teams
  • Utilising tools such as Power BI & Data Studio to provide meaningful insights and key performance metrics to senior stakeholders.
  • Overall monitoring of marketing campaigns, channels, and promotions
  • Developing the use of complex multi-touch attribution models to be used for reporting purposes.

Who we are looking for:

  • You have experience of providing Google Analytics insights to improve Digital Marketing effectiveness
  • You are highly adept at working with complex marketing data to summarise & present to Marketing management with clear actionable insight.
  • You are confident in developing reports and dashboards with visualisation tools such as Power BI and Data Studio.
  • You are pro-active and keen to learn new skills in a successful, fast-paced, growing business.

We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

  • 25 days holiday rising with length of service plus bank holidays
  • Access to our online rewards platform giving you cash back and discounts for multiple retailers
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity & Paternity

Apply now to be considered for this role!

Benefits

  • Vertu Reward Scheme
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity
Apply Now

Location

Address

Earls Court
Fifth Avenue Business Park
, Team Valley Trading Estate
, Gateshead
, NE11 0HF