CRO Manager in Rotterdam House vacancy | Vertu Careers
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CRO Manager

Rotterdam House

Negotiable salary depending on skills and experience

Vertu Motors plc. was formed in late 2006 and are now the UK’s 6th largest motor retailers with over 123 dealerships across the length and breadth of the UK from Dunfermline to Exeter. Our business has grown dramatically over the years and we now represent 24 brands including Bristol Street Motors, Macklin Motors and Vertu Honda.

Our marketing team based at Rotterdam House, Gateshead has grown significantly and we are now looking to recruit a Conversion Rate Optimisation Manager to expand the team further. Within this role you will be working closely with the digital marketing team and will be responsible for the conversion optimisation strategy across the group.

Main duties of the role will involve:
• Investigating and assessing customer behaviour across the group websites, identifying ‘pain points’, developing test hypothesis and ensuing insight can be delivered from both winning and failed tests
• Support the design of ‘new’ customer journeys and optimise existing sites, working with internal teams to ensure all product journeys are consistent, optimised and converting at best in class levels
• Maintain an understanding of the business objective and ensure the customers interests are met
• Report key insight to the digital marketing team to create design, content and development best practice guidelines based on findings from winning test
• Keep up to date user behaviours across different devices in order to identify key areas for UX improvement
• Responsible for all CRO projects from creating tests, developing insight reports and briefing optimal implementations
• Coordinate ordering and delivery of assets from other departments needed to perform new tests
• Support with tagging and tracking implementations

For this role we would be looking for you to have:
• Excellent analytical and project management skills
• An in-depth understanding of the wire framing and UX process Hands on experience using A/B testing tools (Optimizely, VWO, Google Optimize) and a deep understanding of best conversion practices
• Proficiency in using web analytics tools (Google Analytics/360, Adobe Analytics, Hotjar, crazyegg)
• Advanced understanding of UX centric design practices
• An ability to work collaboratively with a multi-discipline team
• Experience in a similar role

If you are successful you can look forward to ongoing training opportunities, career progression and a range of benefits you would expect from an employer of choice. If you are interested in joining the most progressive team in the industry please apply now.

Find out more about this location

Rotterdam House

Visit our dedicated Rotterdam House webpage.


Earls Court
Fifth Avenue Business Park
Team Valley Trading Estate
NE11 0HF