Digital Marketing Manager in Rotterdam House vacancy | Vertu Careers

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Digital Marketing Manager

Rotterdam House, Gateshead

Competitive basic salary depending on experience and Plus company benefits
Competitive basic salary depending on experience and Plus company benefits
Apply Now

Job description

As one of the largest automotive retail groups in the UK, Vertu Motors is proud to represent 32 of the World's most popular vehicle manufacturers from 155 sites nationwide. Our three main brands include Bristol Street Motors, Macklin Motors and Vertu Motors. Due to our continued growth and success, we are looking for a Digital Marketing Manager to join our fantastic team. If you are keen to progress your career with an ambitious and evolving business - this could be the opportunity for you.

As our Digital Marketing Manager, you will playing a pivotal role in one of our multi-disciplined agile squads. Within this role you will have a key focus on conversion rate optimisation (CRO)

The key responsibilities of this role will include:

- Proactively develop new test ideas on how to improve the customer experience and further iterate on tests using analysis of onsite behaviour, customer feedback and competitor analysis.
- Co-ordinate tests from ideation through to completion. This will include prioritisation, creating hypotheses, implementation and communicating results, ensuring deadlines are met.
- Create clear and detailed briefs with requirements of tests, adhering to the testing roadmap deadlines. Clarify any potential issues and raising concerns where appropriate.
- Work cross-functionally with your Squad, development, UX and data teams to ensure tests are successfully executed to deadlines and likely to achieve ROI.
- Drive value by delivering to KPI's such as increasing conversion rates across customer journeys.
- Identify and create key customer segments for personalising the customer experience.
- Proactively deep-dive into data and campaign performance using analytics tools to look for ways to further optimise the website or to use as insight for further iterations of tests. Work with the data team to ensure dashboards and MI.
- Conduct regular competitor analysis and industry insights
- Regularly update stakeholders on the progress of relevant tests as well as sharing results with the wider business on completion.
- Ensure all tests follow best practice.

To be considered for this role we are looking for you to have:

- A Demonstrable understanding of the Conversion Rate Optimisation process and concepts including.
- Knowledge of Web analytics - Google analytics experience or similar is preferred.
User Insight and research methods - experience with tools such as HotJar, CrazyEgg, Session Cam, Opt in Monster and Remote user testing preferred.
- Web Experimentation and Hypothesis building
- An awareness of general Digital Marketing acquisition channels, Web design, Agile methodology and content production.

If you are successful you can look forward to a competitive salary, on-going training opportunities and a range of benefits you would expect from an employer of choice, including a colleague purchase scheme, preferential service rates, share incentive plan, Vertu rewards and pension scheme. If you are interested in joining the most progressive team in the industry please apply now.


  • Vertu Reward Scheme
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity
Apply Now



Earls Court
Fifth Avenue Business Park
, Team Valley Trading Estate
, Gateshead
, NE11 0HF