Digital Marketing Manager in Rotterdam House vacancy | Vertu Careers

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Digital Marketing Manager

Rotterdam House, Gateshead

Basic salary up to 38, 000 depending on experience and company benefits
Basic salary up to 38, 000 depending on experience and company benefits
Apply Now

Job description

Looking to take the next step in marketing? Want the chance to work on exciting projects with the opportunity to develop and grow your career? We're looking for a hard-working and self-motivated person to join our fast-growing marketing department as our Digital Marketing Manager/Squad Lead.

Vertu are committed to providing customers with an easy, enjoyable and personalised experience when looking for their next vehicle. We are investing in a new team within the wider marketing function who are dedicated to optimising our customers' experience. We are looking for curious, analytical customer journey managers to each take ownership of a segment of the online journey and run a Squad.

We are able to offer a competitive basic salary of up to £38,000 and we also offer Hybrid working for this role. For this role we can offer a substantial relocation package for the right person. The heart of our marketing team is based in Gateshead, and the North East is truly a great place to live - if you are interested in relocating for a brilliant career opportunity with an organisation that is continuing to grow please apply today.

Based in our head office in Team Valley, Gateshead, this role has been created due to expansion and gives the right individuals an exciting opportunity to make their mark, influence and contribute directly to the success of the team and business. The focus will be to use current performance, insight and 'end-to-end' thinking to drive improvements, engagement and retention.

Tasks:

Customer journey management

  • Take ownership of a segment of online customer journeys. Map customer journeys and highlight key touchpoints, pain points, customer needs and opportunities to add value where it matters to our customers across online and offline channels.
  • Create and maintain a library of journey flowcharts.
  • Use personas to test journeys and build personalisation strategies. Always think of the customer and always challenge when decisions are not customer first.
  • Data, reporting and insight.
  • Ensure the correct data collection mechanisms are set up to generate reports and insight to inform strategy and service development.
  • Report on journey touchpoints - working with the data teams to develop dashboards and data visualisation, bringing data from multiple sources together to ensure teams have reliable and accurate reporting on the customer journey.
  • Using data and insights to interpret trends and gain insight and contribute to step-changing business decisions.
  • Measure performance and be measured against KPIs.

Optimisation and improvement

  • Use insight to identify gaps and weak spots and work with the wider team to identify solutions and measure impact.
  • Work with the wider marketing team to continuously improve and optimise customer journeys. Take ownership of a segment of the customer journey and work with the relevant teams to understand, optimise and manage engagement and conversions.
  • Anticipate customer persona needs and requirements as well as insight to identify gaps and opportunities.
  • Gather requirements, develop briefs and working cross function to ensure projects and tasks are delivered.
  • Interpret customer feedback and use it as an opportunity for improvement.

Collaboration

  • Work with a team to identify multivariant tests opportunities.
  • Work closely with the performance marketing team to identify acquisition opportunities.
  • You will work closely with the data team to understand and gain insight from Customer channel attribution and where the pain points.
  • Develop relationships and collaborate with stakeholders across the wider business. (product, development, creative, CRO, field marketing, dealerships)
  • Align customer journeys with marketing initiatives.

Knowledge

  • Develop a basic and practical understanding of FCA guidance on treating customers fairly and not causing detriment.
  • Share knowledge, experiences and best practice within the team.
  • Stay abreast of the latest thinking, trends, tools and technology.

Skills and experience

Is this you? Do you have?

  • Experience years working within an online marketing or retail environment?
  • An ability to interpret data and generate meaningful insight to create solutions and actions?
  • An ability to understand, map and manage customer journeys?
  • Proven project management skills?
  • An ability to understand best in class practices from the motor and other industries and adapt and apply them to Vertu?
  • Excellent presentation skills, with the ability to communicate complex messages visually and creatively?
  • A strong understanding and demonstrable experience in one or more of the following areas:

Customer Acquisition

  • Data analysis across a variety of channels including web, paid, social and SEO/SEM.
  • Analytics tools such as Hotjar, SessionCam, Google Analytics, Google Tag Manager.

Customer Conversion

  • Experience in working with on and off-line sales team
  • Some knowledge of how car dealerships and contact centres operate
  • An understanding of CTA/retargeting strategies

Customer Retention

  • CRM and retention strategies
  • Experience of delivering and measuring effective customer engagement

We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

  • 25 days holiday rising with length of service plus bank holidays
  • Access to our online rewards platform giving you cash back and discounts for multiple retailers
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity

Apply today to be considered for this role!

Benefits

  • Vertu Reward Scheme
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity
Apply Now

Location

Address

Earls Court
Fifth Avenue Business Park
, Team Valley Trading Estate
, Gateshead
, NE11 0HF