Head of SEO in Rotterdam House vacancy | Vertu Careers

We no longer support this web browser. Upgrade your browser for a better experience.

Head of SEO

Rotterdam House, Gateshead

Up to 55,000 depending on experience and company benefits
Up to 55,000 depending on experience and company benefits
Apply Now

Job description

Want the chance to work on exciting projects with the opportunity to develop and grow your career? We're looking for a self-motivated person to join our fast-growing marketing department to take ownership of SEO.

Vertu Motors are committed to providing customers with an easy, enjoyable and personalised experience when looking for their next vehicle. We are investing in our marketing team, who are dedicated to optimising our customers' experience. We are looking for an accomplished Head of SEO to take ownership of SEO across our entire portfolio of brands which include Bristol Street Motors, Vertu Motors, Vans Direct and Macklin Motors.

We are able to offer a competitive basic salary of up to £55,000 and we also offer Hybrid working for this role.

This newly created role gives the right individual an exciting opportunity to make their mark, influence and contribute directly to the success of the team and business. The focus will be to use current performance, insight and 'end-to-end' thinking to drive improvements, engagement and retention by improving our SEO. The Head of SEO will be responsible for the SEO strategy formulation.

Main Duties:

  • Lead the thinking and development of SEO strategy across the Vertu group
  • Responsible for the SEO team which includes a SEO manager and SEO Executive Mentoring and developing the SEO department and carrying out 1-2-1's and appraisals Working with our SEO agency partners to deliver sector leading performance
  • Setting quarterly and yearly SEO performance targets and ensuring campaigns are ran within budget
  • Ensure the correct data collection mechanisms are set up to generate reports and insight to inform strategy and service development
  • Using data and insights to interpret trends and gain insight and contribute to step-changing business decisions
  • Measure performance and be measured against KPIs
  • Conduct research on the business products and revenue streams in order to create audience profiles that turn into SEO strategies
  • Take charge of the conducting of audits
  • Use relevant tools to identify trends, issues and opportunities
  • Work with the marketing team to identify opportunities
  • Work closely with the performance marketing team to identify acquisition opportunities You will work closely with the data team to understand and gain insight from Customer channel attribution and where the pain points are
  • Develop relationships and collaborate with stakeholders across the wider business. (product, development, creative, CRO, field marketing, dealerships)
  • Develop a basic and practical understanding of FCA guidance on treating customers fairly and not causing detriment.
  • Share knowledge, experiences and best practice within the team.
  • Stay abreast of the latest thinking, trends, tools and technology.

Skills and experience

Is this you? Do you have?

  • A Bachelor's degree in a marketing, analytics, or business-related field?
  • Experience in the design and delivery of SEO plans and strategies, preferably performing the function of Head of SEO or similar
  • An ability to interpret data and generate meaningful insight to create solutions and actions?
  • Proven project management skills?
  • An ability to understand best in class practices from the motor and other industries and adapt and apply them to Vertu?
  • Excellent presentation skills, with the ability to communicate complex messages visually and creatively?

A strong understanding and demonstrable experience in one or more of the following areas:

Customer Acquisition

  • Data analysis across a variety of channels including web, paid, social and SEO/SEM.
  • Analytics tools such as Hotjar, SessionCam, Google Analytics,

Customer Conversion

  • Experience in working with on and off-line sales team
  • Some knowledge of how car dealerships and contact centres operate
  • An understanding of CTA/retargeting strategies

Customer Retention

  • CRM and retention strategies
  • Experience of delivering and measuring effective customer engagement

We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

  • 25 days holiday rising with length of service plus bank holidays
  • Access to our online rewards platform giving you cash back and discounts for multiple retailers
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity

Apply today to be considered for this role!


  • Vertu Reward Scheme
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity
Apply Now



Earls Court
Fifth Avenue Business Park
, Team Valley Trading Estate
, Gateshead
, NE11 0HF