Email Marketing Manager
Negotiable salary depending on skills and experience and Plus Company Benefits
- Vertu Reward Scheme
- Preferential Service Rates
- Colleague Purchase Scheme
- Share Incentive Scheme
Vertu Motors Group (which trades primarily under the Bristol Street Motors, Macklin Motors, Vertu Honda, Vertu Toyota, Vertu Mercedes-Benz, Vertu Volkswagen and Farnell brands) was formed in late 2007 to acquire and consolidate UK motor retail businesses. The group is the UKs 6th largest motor retailer, represents 20 of the worlds major car franchises in over 120 dealerships nationwide and is listed on the AIM market (UK:VTU).
We are currently recruiting for an Email & SMS Marketing Manager to join the Marketing team to help us develop and run our Email & SMS channel marketing strategy and processes. This is a key role as you will be the driving force behind our Email and SMS channel strategy across sales, service, parts and retention.
Within this role you will responsible for the implementation of our Email & SMS Channel Marketing strategy. You will be managing automated email campaigns as well as driving consistent improvements and alignments by working with a wider team of colleagues. You will have complete oversight of all email sends and optimising communications across retail, aftersales and prospecting. You will also be responsible for the mapping and reporting of touchpoints and conversion throughout the customer journey, from e-mail send through web goal completion and to sale across all activity.
For this role we are looking for you to have experience of email and SMS marketing ideally within a retail environment. You will have outstanding communication skills and rolled out creative marketing strategies and campaigns.
• Experience of data segmenting and knowing who to target to generate additional revenue
• Extensive experience of building, testing and executing automated and trigger actioned email journeys
• Excellent knowledge of web analytics (Google Analytics/Adobe Analytics)
• Known for extracting actionable insights from data
• Experienced with modelling data from multiple sources and producing digestible reporting.
• Excellent Excel skills
• Indepth knowledge and confidence of GDPR
In return, if you are successful you can look forward to a competitive salary, on-going training opportunities and a range of benefits you would expect from an employer of choice, including colleague purchase scheme, preferential service rates, share incentive plan, Vertu rewards and pension scheme. If you are interested in joining the most progressive team in the industry, please apply now.