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£1 Million Investment At Slough Mercedes-Benz Dealership

£1 Million Investment At Slough Mercedes-Benz Dealership

Vertu Slough Mercedes-Benz has undergone an extensive refurbishment as part of a £1million investment in the site.

The work is part of Vertu Motors’ ongoing programme of dealership investment and saw an extension to the handover bay areas of the showroom, in addition to updating the colleague area. The refreshed showroom houses nine models across the Mercedes-Benz range.

Visitors to the dealership, which is home to 114 colleagues and four apprentices, will be welcomed by a new large digital display wall, some of the latest Mercedes-Benz vehicles, and be able to relax in a barista coffee bar.

A more casual desk arrangement will see dealership colleagues and customers sitting alongside each other as they build the specification of their new vehicle.

Vertu Motors is part of one of the UK’s largest motor retailer groups, Vertu Motors plc. It operates Mercedes-Benz dealerships in Ascot, Reading, Slough, Aylesbury and Beaconsfield.

Raj Virdee, Head of Business Vertu Slough Mercedes-Benz, said: “Our new-look dealership is stunning, and certainly demonstrates money well spent. It offers a much-improved experience for our customers and colleagues alike.

“The updated dealership allows us to showcase many Mercedes-Benz and Mercedes-AMG models, as well as electric vehicles from the Mercedes-EQ family. With more space for handovers and an engaging digital display, the dealership feels fresh, modern, and best equipped to serve our customers well.”

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