£100K Investment At Vertu Reading Car Dealership Introduces smart To The Town
Vertu Mercedes-Benz of Reading received a significant £100K investment to expand its offering to include vehicles from the smart brand.
The investment marks a new chapter for the dealership, which has undergone extensive renovations to incorporate the additional brand. The team has also completed comprehensive training to ensure they are well-equipped to provide exceptional service for the new smart range.
The dealership's facelift in recent months includes modernised facilities and a refreshed showroom, designed to enhance the customer experience and introduce the smart brand to the site for the first time.
Sam Clarke, General Manager at Vertu Mercedes-Benz and smart of Reading, said: "The investment in our dealership is a testament to our commitment to providing the best possible service to our customers.
“The addition of smart vehicles to our lineup allows us to offer even more options to our customers, and the extensive training the team has undergone ensures that we meet the needs of smart car enthusiasts. It's great to showcase the new smart models – the smart #1 and smart #3 – and continue our journey of growth and excellence."
Robert Forrester, Chief Executive of Vertu, said: “The investment in our Vertu Mercedes-Benz of Reading dealership earlier this year underscores our dedication to innovation and customer satisfaction. By expanding our offerings to include smart vehicles, we are not only broadening our product range but also enhancing the overall customer experience.
“The renovations and training undertaken by our excellent team ensure that we are well-prepared to meet the evolving needs of our customers. It's great to see the positive impact this is having on our dealership and the community.”