Carlisle CUPRA In The Running For Top UK Dealership Award
Vertu CUPRA Carlisle is in contention to be crowned the best-performing dealership in the UK, after being named one of just four national finalists in the ‘Performance in People BMS Champion Awards’.
Selected from over 5,300 mystery shops conducted in the first quarter of 2025, the Carlisle site stood out among more than 58 CUPRA retailers nationwide for its consistently high standards in customer service and engagement.
The awards, run by customer experience specialists Performance in People, assess dealerships on professionalism, product knowledge, and the overall quality of the customer journey. The dealership is now in the finals of the awards, with the winner set to be unveiled early next year.
David Nelson, General Manager at Vertu CUPRA Carlisle said: “Being named a finalist is a huge credit to the entire team. Every member of staff plays a part in creating the kind of experience that customers remember for the right reasons. From the first welcome to the final handshake, the team’s attention to detail and genuine care is what sets us apart.
“What makes this recognition so meaningful is that it reflects the consistency of our approach. It’s not about one standout moment, it’s about the way the team shows up every day, with energy, professionalism, and a shared commitment to doing the right thing for our customers. I’m incredibly proud of what we’ve achieved together, and this shortlisting is a moment for everyone here to celebrate.”
Robert Forrester, Chief Executive Officer of Vertu, added: “Customer experience is at the heart of everything we do, and Carlisle CUPRA’s achievement is a clear example of that commitment in action.
"To be recognised at this level, against thousands of other dealerships, speaks volumes about the culture and leadership within the site. David and the team have built something exceptional, and their place in the national finals is richly deserved. It’s a standard we aim to replicate across the wider business.”