Vertu Announces Strategic Partnership With Leading CDP Provider imagino
Vertu Motors plc, one of the UK’s largest motor retail groups, today announces a strategic partnership with imagino, a cutting-edge Customer Experience Platform incorporating a composable Customer Data Platform (CDP).
With an expansive customer database that spans over 200 dealerships nationwide, in addition to the Group providing a fully Buy Online service, Vertu’s alliance with imagino is set to enhance customer experiences and drive innovation in the automotive retail sector.
Vertu selected imagino for its flexibility in deployment and direct integration with its Amazon powered Redshift data warehouse. Implementing a scalable solution for customer data insight that drives business efficiencies is complex and difficult to execute at an enterprise level.
Vertu found the imagino solution to have immediately delivered value through ROI and efficiency, and this would not have been possible without the “hands-on” project integration delivered from the imagino customer success team.
Stephane Dehoche, Chief Executive of imagino, comments: “We're thrilled to announce our partnership with Vertu Motors plc, and to bring our shared commitment to exceptional customer service to life. This collaboration marks an exciting new chapter, offering a unique opportunity to deliver innovative data solutions that make a real impact. Our focus is empowering our customers to create unparalleled value and achieve their goals faster and more effectively."
Danielle Charlton, Head of Marketing – Automation said: “This exciting partnership represents a significant step forward in our commitment to delivering exceptional customer experiences through innovation and technology.
“By leveraging imagino’s cutting-edge customer data platform, we intend to elevate the way we engage with our customers, ensuring a seamless, personalised experience that adds real value at every touchpoint.”