Vertu Appoints Adam Rich As Hyundai Franchise Director
Vertu has appointed Adam Rich as its new Hyundai Franchise Director, marking the latest step in a career that began as a part time role during university 15 years ago, and has since spanned multiple brands, regions and leadership roles.
Moving from Divisional Sales Director for the Volkswagen division within Vertu, Adam takes up oversight of the Hyundai division at the UK’s fourth largest automotive retailer.
Adam joined the Vertu group in 2012 as a Sales Executive at its Darlington Nissan operation and quickly progressed to Sales Manager. He later relocated to the South of England to take on a senior role in the Mercedes-Benz division, overseeing used car sales across five dealerships in the region.
Adam’s talent and drive were quickly spotted, and he was enrolled onto Vertu’s Next Generation talent development programme, which supports high-potential colleagues and prepares them for senior leadership roles.
Robert Forrester, Chief Executive of Vertu Motors plc, said: "Adam is a walking example of what you can achieve if you embody our values of passion, professionalism and commitment. His enthusiasm for the business is evident as soon as you meet him, and it’s fantastic to see home-grown talent stepping into a Franchise Director role; it’s what Vertu is all about.
“Adam has worked across multiple divisions, taken on tough challenges, and consistently delivered results - this appointment is richly deserved. I’m looking forward to seeing him flourish in his new role.”
Adam Rich, Hyundai Franchise Director at Vertu, said: "I’m incredibly grateful for the opportunities Vertu has given me over the years. This new role is a huge honour, and I’m excited to lead the Hyundai division into its next chapter. I’ve worked with some brilliant people across the Group, and I’m looking forward to building on that experience to deliver great results for our teams and customers.
“Hyundai is a brand with huge potential, and I’m committed to helping our colleagues and sites thrive as we continue to grow our presence in the market.”