Vertu Becomes Back-To-Back Retailer Of The Year Winner
Vertu Motors plc has retained its title as Autotrader Retailer of the Year, reinforcing its reputation as one of the UK's leading automotive retail groups.
The Autotrader Retailer Awards celebrate excellence across the automotive sector and are amongst the most respected accolades available in the UK, with a total of 28 individual awards offered across retail, service and innovation.
The Retailer of the Year Award is determined by analysis of real-world data points and the largest independent mystery shopping programme in the UK, ensuring that the winner is chosen through a combination of hard work and proven results over the course of the year.
Vertu, which operates a network of 194 retail sites running from Dunfermline in Scotland to Truro in Cornwall, was also recognised with the award of Bike Retailer of the Year and was named as a finalist in the Customer Experience category.
The ceremony was extra special for Vertu this year, as it was held at Co-op Live in Manchester. The brand is a Founding Partner of the venue – the largest indoor arena in the UK.
Robert Forrester, Chief Executive of Vertu Motors plc: “Being named Retailer of the Year at the Autotrader Retailer Awards was a special moment twelve months ago, and to retain the title this year is an astonishing achievement.
“It is particularly meaningful because the award is based on genuine customer experiences and independent data analysis, making it a positive reflection of the high standards our teams deliver every day.
“Awards like this would not be possible without the hard work and dedication of our colleagues across the business, from those dealing directly with customers in our dealerships through to those in supporting roles behind the scenes.
“In a year that has continued to present challenges across the automotive industry, this success is a reflection of the strength of our business and is further enhanced by winning Bike Retailer of the Year for the first time too.
“I could not be prouder of everyone across the Group for their ongoing Commitment and Professionalism: Values that are core to our business.
“We remain focused on continuing to provide our customers with exceptional levels of service in all of our dealerships every single day, and thank them for continuing to place their trust in Vertu to meet their motoring needs.”