Vertu Brings BYD To Hartlepool
Award-winning motor retailer Vertu has completed an extensive redevelopment of its dealership in Hartlepool into a new BYD retail site, marking a strategic expansion of its electric vehicle portfolio.
The investment, in excess of £500k, has seen the Ford site rebranded and refitted to meet BYD’s showroom standards and will offer new and used car sales, alongside servicing.
Crucially, the Brenda Road site will retain its status as a Ford Authorised Repairer, ensuring continuity for existing customers.
The redeveloped site - Vertu’s third BYD dealership - features a suite of modern facilities tailored to BYD’s electric vehicle offering, including dedicated EV servicing bays, rapid charging stations, and a digitally enhanced showroom experience.
Customers will be welcomed by a robot concierge, an interactive AI assistant designed to provide product information, manage appointments, and support service enquiries.
Robert Forrester, Chief Executive of Vertu, said: “We’re very excited to bring BYD to Hartlepool. The redevelopment of the site marks a significant investment for us, and represents our confidence in this growing brand.
“We’ve created a space that reflects the future of automotive retail, with an all-electric brand that it is at the fore of the industry. The inclusion of advanced customer service technology, like the robot concierge, and investment in sustainable infrastructure shows our commitment to innovation.
“We’re making it easier for people to explore, understand and own EVs, while continuing to support our loyal Ford customer base with the same high standards they’ve come to expect.”
Chinese electric vehicle manufacturer BYD has rapidly expanded its presence in the UK, offering a growing range of models tailored to British drivers.
Known for its innovation in battery technology and commitment to sustainability, BYD currently markets several vehicles in the UK including the Atto 3, a compact SUV designed for urban versatility; the Dolphin, a stylish hatchback aimed at younger, eco-conscious motorists; and the Seal, a sleek saloon that blends performance with premium features.