Vertu Crowned Bike Retailer Of The Year At Autotrader Retailer Awards
Vertu Motors plc has been recognised as the leading motorcycle retailer in the UK, after securing top honours at the annual Autotrader Retailer of the Year awards.
The Autotrader Retailer Awards celebrate excellence across the automotive sector and are amongst the most respected accolades available in the UK, with a total of 28 individual awards offered across retail, service and innovation.
Alongside retaining the overall award for four wheels that it secured for the first time last year, Vertu’s motorcycle division was also recognised after being named 2026 Bike Retailer of the Year.
This follows Vertu being a named finalist in the motorcycle category last year.
Across England, Vertu currently operates seven retail sites dedicated exclusively to motorcycle sales, with BMW Motorrad dealerships in Exeter, Rotherham, Shipley and Sunderland, Honda Bikes dealerships in Grantham and Stockton, and a Ducati dealership in Sunderland.
As with a number of other accolades at the ceremony, the winner of the Bikes Retailer of the Year award is decided using a series of real-world data points alongside a wide-ranging mystery shopper programme, which means the eventual winner is rewarded for hard work and delivering strong results over the year.
Vertu’s commitment to delivering the highest levels of customer service nationwide played a key role in the success, with the accolade being the latest handed out to the motorcycle division as it continues to strengthen its reputation as a leading name within the industry.
The ceremony was extra special for Vertu as it was held at Co-op Live in Manchester. The brand is a Founding Partner of the venue, which is the largest indoor arena in the UK and became the new home of The Brits earlier this year.
Robert Forrester, Chief Executive of Vertu Motors plc: “Being named as the Bike Retailer of the Year is fantastic recognition for colleagues working across the division for their dedication, expertise and their desire to always do the best for our customers.
“Winning this award alongside retaining our Retailer of the Year accolade is a reflection of the strength of our business, and of our drive to consistently deliver exceptional levels of service across the UK to all of our customers.
“To be given an award that is based on that customer experience is all the more special, and everyone involved should be proud of their contribution.”