Vertu Expands BYD Portfolio With New Morpeth Dealership
Vertu has expanded its BYD network with the launch of a new dealership in Morpeth, situated adjacent to its existing Ford site on Coopies Lane.
The redeveloped site - Vertu’s second BYD dealership in the North East - features a suite of modern facilities tailored to BYD’s ever-increasing range of new vehicles, including dedicated EV servicing bays, rapid charging stations, and a digitally enhanced showroom experience.
The introduction of BYD to Morpeth is the latest phase of Vertu’s expanding relationship with the manufacturer, and widens the network of sites catering for those looking to move away from traditional fossil-fuel powered vehicles.
Whilst BYD is well known for full electric models such as the Atto 3, Dolphin Surf and Seal, the best seller in the range is currently the plug-in hybrid Seal U DM-i – which benefits from innovative dual-mode hybrid technology and is currently the top-selling plug-in hybrid in the UK.
Further showcasing its blend of innovation, sustainability and value, BYD recently expanded its EV offering with the Atto 2 and is set to introduce a second plug-in hybrid to its UK range with the Seal 6 DM-i
Vertu BYD Morpeth will be overseen by newly appointed Sales Manager Adam Prudhoe, who has moved from Vertu’s Ford Durham location to take up the role.
The dealership has created three new roles, alongside a training programme to equip Ford service centre colleagues with the skills to support BYD customers.
Adam Prudhoe, said: “There’s a real buzz around BYD right now, and it’s exciting to be part of that momentum. The technology, the design, and the value these vehicles offer are already turning heads.
“I’m looking forward to welcoming customers and helping them embrace BYD’s new technologies with confidence.”
Robert Forrester, Chief Executive of Vertu, added: “Morpeth is a natural fit for our BYD expansion. We’ve seen strong demand for the brand, and this additional site allows us to meet that head-on.
“Adam brings great energy and experience to the role, and I’m confident the team will deliver the high standards of service our customers expect.”