Vertu Mercedes-Benz Backs Aylesbury United Women As Grassroots Game Gains Moment
Mercedes-Benz of Aylesbury and Beaconsfield has partnered with Aylesbury United Women’s FC to support grassroots girls’ football, sponsoring one of the club’s age-group sides.
The partnership will see Mercedes-Benz branding feature on the team’s playing kit, strengthening links between the retailer and the local community while supporting the development of young players playing for the Fairford Leys side.
It reflects a wider commitment from Mercedes-Benz to invest in the women’s game at every level.
As the official automotive partner of the Women’s Super League and Women’s Super League 2, the brand is extending its support beyond the professional game, helping grassroots clubs provide opportunities for the next generation and strengthening the pathway into elite football.
The retailer is also exploring opportunities to connect players with the professional game, including potential matchday experiences.
Justin Boon, Head of Business at Vertu Mercedes-Benz of Aylesbury, said: “Grassroots football plays such an important role in building confidence, teamwork and enjoyment for young players.
“Being involved with Aylesbury United allows us to support that journey locally, and we hope that seeing the same brand backing the WSL and WSL2 gives the girls an added sense of encouragement when they step onto the pitch.”
Paul Morris, Head of Business at Vertu Mercedes-Benz of Beaconsfield, said: “We’re delighted to be involved in this new partnership with Aylesbury United Women’s FC.
“At a time when interest and participation in the women’s game continues to grow, we are pleased to be able to support local youngsters who are looking to get involved in the sport,”
Paul Timms, Chairman of Aylesbury United Women’s FC, added: “Support like this makes a genuine difference to our teams. It gives the players a real boost and helps create a strong sense of identity and pride.
“Grassroots football is where it all begins, and backing from local businesses helps us continue to grow and offer opportunities to more young people.”