Vertu Motors Add Leicester Riders to Sporting Partnership Portfolio
Vertu Motors has today announced a partnership with British Basketball League team Leicester Riders starting from this coming 2022/23 season.
The partnership, which runs for three years, involves supplying a fleet of Toyota vehicles from their Leicester dealership, branding on the team’s shorts and across the Morningside Arena, plus the provision of match day advertising opportunities.
As well as their local Vertu Toyota Leicester location, Vertu Motors has several additional dealerships in the surrounding area, including Loughborough, Nottingham, Derby, Mansfield, and Grantham, as well as many more throughout the UK.
Chris Taylor, Group Operations Director at Vertu Motors, said: “Leicester Riders have enjoyed huge success on the court over the years and most importantly they are revered for the work they do to support local communities. We hugely admire their dedication to developing young people of all ages, through working with schools in the area and player pathways in Leicester and Loughborough. We are very proud to partner with the team.”
Robert Forrester, Chief Executive of Vertu Motors, added: “Following our Group’s successful partnerships with Newcastle Eagles and Glasgow Rocks, we are delighted to announce a further deal within the British Basketball League, with Leicester Riders. We are focused on continuing to drive brand awareness with key audiences; this partnership will serve to cement our name within the local community, and we can’t wait to get the season started.”
Russell Levenston, Managing Director at Leicester Riders, commented: “It gives us great pleasure to welcome Vertu Motors as an Official Partner for the upcoming season. The Riders are committed to working with national brands that have a link to the local community and we are keen to help the region in becoming a more prosperous location for their business.
"We take pride in providing success both on and off the court, and we feel that this partnership, with Vertu Motors' renowned quality service and customer care, will help us accomplish just that."
Vertu Motors holds partnerships with a number of sports clubs across the country, including in football and cricket, with Burnley FC, Middlesbrough FC and Sunderland AFC, alongside Nottinghamshire County Cricket Club, Yorkshire County Cricket Club and Durham Cricket. In addition, the brand has a long-standing relationship with Newcastle Eagles basketball team and has naming rights for the Eagles' Vertu Motors Arena in Gateshead. The wider Vertu Motors group also holds a partnership with Glasgow Rocks BBL team, through their Scottish brand Macklin Motors.
Vertu Motors is also partnered with the Professional Footballers' Association, for the PFA Vertu Motors Fans' Player of the Month Award, which will run throughout the 2022/23 season. Sporting personalities, Darren Gough and Karen Carney, are also Brand Ambassadors for Vertu Motors.