Experienced Automotive Professional Takes The Reins At Vertu Skoda Leicester
Award-winning automotive retailer Vertu has appointed Dassos Morby as General Manager of its Skoda dealership in Leicester.
Dassos joined Vertu in June to lead the dealership on Groby Road, which became the fifth Skoda retail site in the Group when it was acquired from Marshalls in November last year.
Having initially started his automotive career with BMW, Dassos first worked with the VAG division after joining Audi as a General Sales Manager before progressing through various leadership positions.
That includes spells in charge of a number of dealerships within the Midlands, helping him amass nearly 20 years of experience in senior leadership positions with brands from across the Volkswagen Group.
With that knowledge and experience, Dassos will further strengthen one of the newest dealerships in Vertu’s network of nearly 200 retail sites across the UK, which represent more than 30 leading manufacturers.
Dassos Morby, General Manager of Vertu Skoda Leicester, said: “After more than a decade with my previous company, I’m delighted to take on a fresh challenge leading the team at Skoda Leicester.
“I’ve always believed that a great business is built on great people and I can already see that there are plenty of those people here in the dealership, with a team that takes pride in what they do and is focused on providing customers with the very best experience.
“With my own experience working with the Skoda brand, I’m looking forward to building on the foundations that are already in place to help drive the dealership towards further success.”
Robert Forrester, Chief Executive of Vertu, said: “We’re delighted to bring someone with as much experience as Dassos into the Group to lead what is still a relatively new franchise for us in Leicester.
“His knowledge of what is required to deliver high levels of performance across a dealership is invaluable, and I have no doubt that his appointment will strengthen the team at Skoda Leicester whilst helping the site to flourish.”