Vertu In Pole Position For Apprenticeship Support
Vertu Motors plc has been recognised as one of the UK’s Top 100 Apprenticeship Employers for 2026, emerging as the highest-ranked automotive retail group on the list.
The national rankings, compiled by the UK Government and HIGHERiN, celebrate organisations across England that demonstrate a strong commitment to apprenticeships through achievement, opportunity and apprentice experience.
Vertu’s inclusion recognises its success in consistently delivering across all three categories and reinforces its focus on developing future talent within the business.
The Top 100 and Top 50 SME Apprenticeship Employer lists assess employers on successful completion rates, the breadth and accessibility of opportunities offered - particularly to young people - and the quality of the apprentice experience, as reflected in feedback and reviews.
Vertu’s performance across these areas highlights its sustained investment in training and skills development.
The ranking positions Vertu as the leading automotive group in the 2026 list. The company currently supports 285 apprentices across the organisation, including twelve colleagues undertaking degree-level apprenticeships.
The group works in partnership with 16 training providers to deliver 26 apprenticeship standards, ensuring skills development aligns with the operational needs of the business.
In the last financial year, 130 apprentices successfully completed their programmes, demonstrating strong outcomes in achievement - one of the core measures within the ranking methodology.
During the same period, Vertu welcomed over 50 new apprentices, with a further cohort joining in the current financial year to date in a reflection of the Group’s commitment to nurturing young talent.
Most of Vertu’s apprentices are aged under 25, reflecting a clear focus on early careers and helping young people to enter the automotive sector.
Robert Forrester, chief executive of Vertu, said: “This recognition highlights the work being done across the business to create meaningful career pathways for young people and older colleagues who are looking to expand their skills and grow within the company.
“Apprenticeships play a vital role in shaping our future workforce, and it is encouraging to see those efforts acknowledged at a national level. Our apprenticeship scheme is focused on giving people the opportunity to gain skills, qualifications and experience that puts them on the road to a rewarding career within the automotive sector.
“Apprenticeships bring fresh perspectives and energy into the organisation, while also supporting colleagues to progress and build long-term careers. The breadth of programmes we offer ensures people can develop in a wide range of roles, from technical specialisms through to leadership pathways.
“In fact, we have a number of colleagues who started on our Degree Apprenticeship programme over recent years who have already developed into management level roles across the Group. We are confident that there will be many more over the coming years.”